Anyone that has ever drove West or East on Interstate 90 can tell you about the marketing job that the little town of Wall Drug has accomplished. We saw the first sign just inside the South Dakota border from Minnesota. It said "Wall Drug 366 miles". Then a few miles down the road we saw another sign. And so on and and so on. If you come anywhere close to the Black Hills you will be so curious that you simply must stop. The mind just won't let it go. I once was told by someone that the farthest sign was in Japan. Really? I think he was pulling my leg. But I have to admit. It's effective.
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